The Tennessee Titans reportedly have agreed to a 20-year naming-rights deal with Nissan North America and will change the name of their stadium from LP Field to Nissan Stadium.
A press conference is expected to be held Thursday, and branding changes will begin immediately, The Tennessean reported Wednesday.
The connection with Nissan is natural, as the automobile maker’s North American headquarters is in Franklin, Tenn., and the Nissan Smyrna Vehicle Assembly plant employs more than 8,400 workers.
The Titans’ 10-year deal with Louisiana-Pacific Corp. was set to expire soon.